I recently acquired a television here in Ouaga. Besides catching up with my favorite game show, "Des Mots et Des Maths", and the fantastically horrible Latin American soap operas that are translated into French, I've been enjoying regular installments in a series of short films by
ONASER (l'Office National de la Securité Routière). The series is being aired in installments each evening on
RTB (Radiodiffusion Télévision du Burkina). Each of the specials (that you always get tricked into watching because you think it's a movie - very clever, ONASER!) features someone going normally about their daily routine, leaving their house either by

moto or car. Unbeknownst to them, there is a menace on the road, vehemently breaking one of the well-established rules of the road (so far I've seen chatting while you're motoing alongside someone, talking on a cell phone, smoking and speeding). Eventually, a collision happens, and either one or both of the parties is gravely injured. Some of them are a bit gruesome, but I think it helps the message really hit home.
What I really like about this series is that all of the situations are incredibly realistic. Most educational videos make you feel like the situations are purposefully exaggerated to prove their point, and therefore, the consequences could never actually happen to someone in real life. However, this is not the case with the ONASER videos. Because people are just that ridiculous on the roads, and accidents like the ones dramatized happen everyday in Ouagadougou (as well as other urban centers). I personally feel like I'm playing a game of Russian Roulette with my life everytime I move outside of a half-a-block radius from my house. It's every man for himself out there and can be quite terrifying! And not only does everyone "roulent mal" as we say here in Burkina (a phrase that roughly translates to "drive badly"), very few people where helmets, so even minor accidents often become more serious.
In an article on
allAfrica.com in December, the Director of Road Safety, Hubert Poda, explained why he thought the short film series is important:
L'année 2011 est en passe de devenir l'année la plus meurtrière du fait de la fréquence des accidents graves que l'on enregistre chaque mois. Pour réduire le nombre des victimes de ces accidents, il nous a paru indispensable de changer les mentalités des usagers de la route, voire de la population entière à travers ces actions de sensibilisation de masse et de contrôle afin d'adopter des comportements responsables.
(The year 2011 has become the deadliest year [in Burkina Faso] due to the frequency of serious accidents that we've seen each month. To reduce the number of victims of these accidents, it has become necessary for us to change the mentality of the people who use the road, to reach the entire population as a whole through these informational videos and to encourage them to behave responsibly.)
Shorts on RTB seem like the perfect medium to reach the population. RTB is a station that you get on your television even without an antenna. It is watched on a regular basis by a large portion of the urban population, where most of these deadly accidents occur. Even when people don't have personal access to televisions, they watch at neighbor's houses, restaurants and bars. Not to mention, the Burkinabè love a good drama. If it encourages just a few more people out there to actually look at the road and pay attention while they are zooming down the road, it will have served its purpose. I may even have to be totally Peace Corps about this and invite the people of my neighborhood over to watch it one evening, so I can stop biking in fear for my life!

This is what the roads of Burkina should look like!